The album, Rated R, was released in the U.K on 23rd November 2009. It was Rihanna's fourth studio album, and bought even more success than anticipated. It has been argued that Rihanna's success is the doing of the hard work put in by the marketing and advertising team that works with the artist. The advert is predominantly black and white, probably to correspond with the black and white theme in the album cover. It is visually easy on the eye, and is focused around the large image of Rihanna herself.
It is important for the advert to appeal to an audience of all ages. Although Rihanna's main target audience is that of 16-24 year old females, an audience of all ages and gender will be catered for. This is due to Rihanna's worldwide appeal she has built her success on.
The image of Rihanna is the focus of the advert, this is important as the audience need to be able to recognise what the advert is going to be about. Now the audience knows it is an advert for Rihanna, they can now notice the title of the album- 'Rated R', and the fact it is her "new album". This is all still in black and white, but is now changed when the audience is giving two previously popular hits that are on the album 'Russian Roulette' and 'Hard'. These are probably in red to draw attention, as if the listener has liked one of those songs, they will be more enticed to buy the whole album, another good marketing technique displayed.
The magazine advert is something I can easily gain inspiration from as it is extremely fitting with the album cover, which is something I'm going to be interested in doing. It is extremely simple, but done to perfection so it looks sleek and approachable. It is also made clear which artist is being advertised, which is something I'm going to have to do in order to achieve top marks.
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