Audience Research Part 2

We conducted a short survey of preferred music genres among our peers in college. We made sure to question both males and females, to see what genre would be more popular overall, rather than just amongst males or females.

As you can see, Hip-Hop and R'n'B is the outright winner, and was definitely the most popular genre amongst our peers! This is the exact result we were looking for, as we are intending to film an R'n'B music video. We would have liked it to be 100% in favour of Hip-Hop and R'n'B, but the results we have gained are still good.

From an R'n'B video, our focus group said they would expect an R'n'B video to tell the story of the song, and they would want to be able to see what the artist was going through emotionally. They said they would expect to see lots of close-up shots, and lots of smooth transitions in the edit. They also said the editing type should probably be continuity editing, as this will help keep the audio in sync with the visuals.

Another thing our focus group, Ali in particular, said is that the video should be filmed in lots of different locations, either challenging or conforming to typical music video conventions. He said that the location should match what the lyrics are saying, so that there is a bond between the two. This is something we are going to try to do, although it may prove to be difficult as we are going to be extremely limited for space.

The focus group. Sophia, Ali and Tasha