Wednesday, 5 October 2011

Andrew Goodwin Theory Applied to 'Rihanna - Unfaithful'

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band)


Rihanna is arguably the biggest female pop-star of the modern day. She has a diverse style, and ranges from house produced songs, to typical R&B songs. This diversity is apparent in her wide range of music videos. The song 'Unfaithful' is a typical R&B video, containing many aspects that an audience would commonly expect. There are lots of close ups of the artists face, lots of body shots, and lots of extreme close-ups depicting emotion throughout the video. On top of this, another feature commonly seen in female R&B videos is provocative shots of the artist, another aspect demonstrated in this video. 




























2. There is a relationship between lyrics and visuals


Rihanna- Unfaithful Lyrics



Story of my life

Searching for the right

But it keeps avoiding me

Sorrow in my soul
Cause it seems that wrong
Really loves my company

He's more than a man
And this is more than love
The reason that the sky is blue
The clouds are rolling in
Because I'm gone again
And to him I just can't be true

And I know that he knows I'm unfaithful
And it kills him inside
To know that I am happy with some other guy
I can see him dying

I don't wanna do this anymore
I don't wanna be the reason why
Everytime I walk out the door
I see him die a little more inside
I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer

I feel it in the air
As I'm doing my hair
Preparing for another date
A kiss upon my cheek
As he reluctantly
Asks if I'm gonna be out late
I say I won't be long
Just hanging with the girls
A lie I didn't have to tell
Because we both know
Where I'm about to go
And we know it very well

Cause I know that he knows I'm unfaithful
And it kills him inside
To know that I am happy with some other guy
I can see him dying

I don't wanna do this anymore
I don't wanna be the reason why
Everytime I walk out the door
I see him die a little more inside
I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer

Our love, his trust
I might as well take a gun and put it to his head
Get it over with
I don't wanna do this
Anymore
Uh
Anymore (anymore)

I don't wanna do this anymore
I don't wanna be the reason why
And everytime I walk out the door
I see him die a little more inside
And I don't wanna hurt him anymore
I don't wanna take away his life
I don't wanna be...
A murderer (a murderer)

No no no no

Yeah yeah yeah

In the case of Unfaithful, the lyrics are rather contradicting to the video itself. In the video, Rihanna's partner appears to have no idea what is going on around him, and seems none the wiser that she is being 'unfaithful'. This, of course, relates to Goodwin's theory that lyrics either illustrate, amplify or contradict the music video. 

"I don't wanna do this anymore, I don't wanna be the reason why" however, is clearly illustrated, if not amplified in the video. The audience can see a closeup of Rihanna's face, and can see tears rolling down her cheeks. This not only shows the lyrics bonds with the video, and Rihanna's emotion, 

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